Zenith El Primero Chronomaster 1969 for Cohiba
Zenith Celebrates the 50th Anniversary of a Cuban Legend: Cohiba
Zenith is presenting a limited series of the El Primero chronograph, with 50 watches in rose gold and 500 in stainless steel, all featuring a Havana brown dial and emblematic Cohiba motifs.
Aldo Magada says: “At Zenith we are proud and happy to be partnering with Cohiba, which is not only the best Habanos brand, but also represents the same relentless quest for product excellence that we have been pursuing for more than 150 years. The priority for both companies is to enhance the customer experience, thanks to the unique craftsmanship of our artisans. We are convinced that the limited series Zenith is offering will please connoisseurs of both worlds”.
“Here at Habanos S.A., we are very pleased and excited about this collaboration. These are two legendary brands with a similar history based on exclusivity and innovation, both sharing the same vision to deliver excellence to clients. The result is a series of exceptional watches, and a real tribute to the 50th anniversary of Cohiba.” Javier Terrés, Development VP.
From 1966 until 1982, the Cohiba brand was exclusively used as an institutional gift by the Cuban Government to foreign statesmen and diplomats. Christened Cohiba in 1966 and officially registered in 1969, the name of the brand comes from the term used by Taino Indians to describe the rolls of tobacco leaves, which were the ancestors of cigars.
The case, in stailess steel or in 18kt rose gold, measures 42mm. It has a double AR-coated sapphire crystal, a sapphire caseback engraved with Cohiba’s 50th anniversary logo, and it is water resistant to 30 meters.
Movement is the Swiss automatic Zenith in-house caliber El Primero 4061 with 31 jewels, 36,000 vph and a power reserve of 50 hours. It features a silicon lever and escape wheel, is COSC-certified as a chronometer and the rotor has Côtes de Genève finishing.
The dial is Havana brown, spanned with vertical lines and the Cuban brand motif. The profile of an aboriginal Taino chief, the cigar manufacture’s emblem, appears alongside the Zenith and Cohiba logos. It has gilded or steel faceted luminous hands.
It comes on a brown or black alligator leather strap with a steel or 18kt rose gold buckle.